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The Full Story
Who we are
Founded by Nicole, Keepn' It Country was
created for people who love the country lifestyle.
I've always been drawn to a grounded, intentional way of living - valuing hard work, authenticity, and a deep connection to the outdoors. Family sits at the centre of my world, and I believe life's most meaningful moments are found in the simple, everyday things.
Keepn' It Country was created as a reflection of those values - a brand built on simplicity, connection, and appreciating the beauty in the little things.
You'll usually find me exploring our beautiful country with my husband and our two Border Collies, caravan in tow and camera in hand, soaking up the moments that matter most.
This brand is deeply personal. It's a reflection of who I am, the life I love, and the values I hold close.
Life's better when you Keep It Country!
Our Mission
To create quality country apparel that represent authentic, resilience and country values - while encouraging people to stay grounded and true to themselves.
Our Style
Effortless, timeless and rooted in country culture. Clean designs, meaningful details and comfortable pieces made to be worn, lived in and loved for years to come.
What we believe
Quality over Quantity
Family comes first
Adventure is never far away
The best memories are made outdoors
Proudly supporting Australian Country
living